Day: 18 March, 2015

The Culotte Conundrum

Are you as afraid of culottes as I am? No matter that these calf grazing pants are one of the hottest silhouette trends around. Neither pants, neither shorts, but a seemingly odd marriage of the two with an awkward hemline. Supporters rally around the touted fact that this particular cut flatters a wider demographic of body types. Personally, I’ve never been attracted to the half-pants-half-skirt look. Ever. Being short (read: very short at 5’1″), my mindset has always settled around the idea that culottes were meant for the lankier ones. And yet the fad has evolved into, yup, a staple piece (shudder). Yes, what was long thought of as dowdy and unflattering has become many a designer’s darling. That’s when I knew it was time to revisit the shape. To see what all the hype was and maybe, just maybe, reconcile with the (remotest) possibility that I might perhaps don a pair myself. Maybe. I’ll admit, a substantial part of their appeal lies in immense versatility, deftly going from office lunch to black tie. And …

Posting Frequently: When Does It Turn Into Spam?

Digital marketeers, (so-called) social media gurus, bloggers, corporations, and sundry, have all struggled with this quandry. What is the ideal posting frequency to keep your audience engaged, interested, and when does it veer from that to, well, spamming? As I write this, I realise I’ve made an unconscious decision to post no more than once a day. In fact, I pace myself (with calendar in tow) to avoid that little click of the mouse all bloggers fear, unfollow. Yet I see the likes of London Beauty Queen and A Cup Of Jo often posting twice a day, sometimes even thrice, and they’re wildly successful (A Cup Of Jo has over 43k followers on FaceBook alone, London Beauty Queen 32k on Twitter). The multi-post-a-day approach appears to be working for them/their brand. That said, every brand clearly has its own agenda and objectives, with an accompanying strategy towards achieving them. It is this very diversity which keeps us all continuously confused. On one hand, you have those posting no more than twice a week, pulling in …