Fright Night, it might appear at first glance, but in truth,
a sheet mask is possibly your face’s latest (perhaps bestest) BFF.
Glorious contraptions of every permutation and formula, designed to offer immense treats for the face, in the name of hydrating, brightening, tightening, lifting, nourishing, purifying, and everything in between. No matter the skin condition, there’s certainly a sheet mask poised to address it.
Does that signal the death of the beauty salon industry? No, I doubt it but I do foresee a decline in the popularity stakes as many women, such as myself, grow increasingly appreciative of the benefits of applying sheet masks at home. Comfort. Privacy. Convenience. Practical.
Picture this. Experience spa quality treatment in between writing a blog post, in the quiet sanctuary of my space. Over and done with in half an hour, max. Not all of us are at ease stripping off make-up in the presence of others (read: me) nor can we invest vast amounts of time in pamper-me-time, on a regular basis. We’re all busy, busy, busy. Yes, some of that time is spent on Instagram (shhh), but that’s besides the point. We have jobs, some of us are parents, we all have loads of responsibilities. Long gone is the luxury of a 3-hour spa session. I hate to use this phrase , it’s so clichéd, but in truth, we seek instant gratification. And it’s wonderful how the beauty industry has recognised this, and proffered tons of options.
Back to sheet masks. I
adore crave them. I use one every single night (in fact, twice a day at the moment, due to the aftermath of angioedema) and my love is implicit. I can’t even recall how life was prior to implementing a skincare regime, to using sheet masks, and I don’t know how I have existed without them.
( insert sigh of bliss as a full-time working mother of three teenagers )
My stash of sheet masks includes SK-II (this is the primary, miracle-working item that will never ever not be in my holy grail of skincare products), which I typically use before bed every Sunday). I also use the Tatcha Deep Hydration Face Lifting Mask and Deep Hydration Revitalising Eye Mask once weekly. For the remaining days, I currently alternate between Kracie Hadabisei 3D Moisturising Mask; Kanebo Kracie Hydrating Black Mask; Kracie Hadabisei Whitening Mask; and Missha Time Revolution Essence Mask. It may sound excessive, I know, but worth every single drop. I swear, putting on a mask before bed has also helped with my chronic insomnia and you can’t peg a price tag on that.
Just what makes sheet masking so popular, so effective?
It. Actually. Works. The majority of skincare products evaporate before penetrating the skin (what an exercise in futility). Adding the damp sheet mask on top seals everything in, forcing antioxidants to flirt alongside nutrients, resulting in the smoothest, dewiest skin. Glowing from the inside. Plump and hydrated.
If’ you’ve never used a sheet mask, I highly recommend it. As in, if I knew where you lived, I’d drive there and take you to the nearest Sephora to buy some. That’s how much I recommend sheet masks. One key point to note, sheet masks DO NOT replace serums or deep cleansing (clay) masks. Ever. Be sure you don’t leave the latter two out of your regime.
So tell me, are you a fan yet?