Ignorance is bliss.
Or am I living under a rock?
Just yesterday, I was talking to a friend about living the blogger life. What that (purportedly) entailed and what it (realistically) didn’t. We were throwing out names of high profiled people we both
admired worshipped when I realised she’d mentioned two names, consecutively no less, completely foreign to me, and these ladies were supposedly in the upper echelons of the blogosphere. So how was it that I had no idea of whom she spoke?
CLUELESS, I WAS
Which set me thinking. I do that a lot.
Is ignorance truly bliss? Or are we supposed to keep up with everything? Be in the know. Would it really benefit us to stay in the loop? Or are we truly better off shielded from an information overload? The reason I’m bringing this up is evident when you sneak a peek at any social media platform. Take Instagram. A quick once over reveals a sea of clones. From cups of artsy coffee, pretty ice cream cones, cute pets, balloons to succulents, flowers and the de rigueur brick wall, everything looks the same. Oh and let’s not forget the (also mandatory) crossing-the-street shot. I’ve been guilty of a sin or three myself, I shan’t cast that first stone.
Which begs the question, are we so much in the loop that all our different personalities and identities have blended together?
It does seem to no longer be a question of knowing what’s
happening trending in the market as it is being utterly caught in wanting to keep up with the Joneses. Did I say keep up? I meant, overtake. It’s human nature. We see how popular some accounts are and, of course, wanting that same spotlight, our first instinct is to emulate what they’re doing, the images they’re posting, the #hashtags they’re using.
It’s one thing to be inspired by.
And quite another to mimic, wholesale.
So many (self-proclaimed) digital marketing and content specialists promise to teach us how to (a) increase our following (b) expand our mailing list (c) amass a loyal tribe on Pinterest. What they’re selling, for the most part, is one-size-fits-all programmes, further propagating that twinning effect and creating carbon copies.
For instance, personally, I like flowers, yes. And I can fully appreciate a gorgeous bloom just like the next
blogger person. However, I’m not one to parade with a bouquet nor am I interested in posting pictures of flowers in the name of bumping up my followers. What I am keen on is discovering a way to incorporate flowers in a manner which makes sense to my brand.
SUCH AS A CLUTCH, PERHAPS?
What about in terms of fashion and style? Yet another point of debate. It’s a similar conundrum. I see the same colours and shapes and outfit combinations, over and over and over. The only thing wrong with that is we’re supposed to be different. Each one of us. We all have our individual point of view when it comes to the clothes we wear, the shoes we put on our feet, and the accessories we choose to deck ourselves in. There’s nothing wrong with that save for the fact that our uniqueness is supposedly, well, our unique selling point.
So why aren’t more of us daring to be true to ourselves?
Breaking a few rules here and there. Circumventing
ridiculous stereotyping and having fun at the same time. There has to be some middle ground between wearing what’s considered mainstream and commercially appealing, and what you like, and still lets you be you. I like to think I’m working on that #goal
p/s photos by eve
I link up here.