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Comments 37

My Bubble & A Link-Up

Ignorance is bliss.

Or am I living under a rock?


Just yesterday, I was talking to a friend about living the blogger life.  What that (purportedly) entailed and what it (realistically) didn’t.  We were throwing out names of high profiled people we both admired worshipped when I realised she’d mentioned two names, consecutively no less, completely foreign to me, and these ladies were supposedly in the upper echelons of the blogosphere.  So how was it that I had no idea of whom she spoke?


My Bubble & A Link-Up | Sheela WritesMy Bubble & A Link-Up | Sheela WritesMy Bubble & A Link-Up | Sheela Writes

Which set me thinking.  I do that a lot. 

Is ignorance truly bliss?  Or are we supposed to keep up with everything?  Be in the know.  Would it really  benefit us to stay in the loop?  Or are we truly better off shielded from an information overload?  The reason I’m bringing this up is evident when you sneak a peek at any social media platform.  Take Instagram.  A quick once over reveals a sea of clones.  From cups of artsy coffee, pretty ice cream cones, cute pets, balloons to succulents, flowers and the de rigueur brick wall, everything looks the same.  Oh and let’s not forget the (also mandatory) crossing-the-street shot.  I’ve been guilty of a sin or three myself, I shan’t cast that first stone.

Which begs the question, are we so much in the loop that all our different personalities and identities have blended together?

My Bubble & A Link-Up | Sheela WritesMy Bubble & A Link-Up | Sheela WritesMy Bubble & A Link-Up | Sheela Writes

It does seem to no longer be a question of knowing what’s happening trending in the market as it is being utterly caught in wanting to keep up with the Joneses.  Did I say keep up?  I meant, overtake.  It’s human nature.  We see how popular some accounts are and, of course, wanting that same spotlight, our first instinct is to emulate what they’re doing, the images they’re posting, the #hashtags they’re using.

It’s one thing to be inspired by.

And quite another to mimic, wholesale.

So many (self-proclaimed) digital marketing and content specialists promise to teach us how to (a) increase our following (b) expand our mailing list (c) amass a loyal tribe on Pinterest.  What they’re selling, for the most part, is one-size-fits-all programmes, further propagating that twinning effect and creating carbon copies.

For instance, personally, I like flowers, yes.  And I can fully appreciate a gorgeous bloom just like the next blogger person.  However, I’m not one to parade with a bouquet nor am I interested in posting pictures of flowers in the name of bumping up my followers.  What I am keen on is discovering a way to incorporate flowers in a manner which makes sense to my brand.

My Bubble & A Link-Up | Sheela WritesMy Bubble & A Link-Up | Sheela Writes


What about in terms of fashion and style?  Yet another point of debate.  It’s a similar conundrum.  I see the same colours and shapes and outfit combinations, over and over and over.  The only thing wrong with that is we’re supposed to be different.  Each one of us.  We all have our individual point of view when it comes to the clothes we wear, the shoes we put on our feet, and the accessories we choose to deck ourselves in.  There’s nothing wrong with that save for the fact that our uniqueness is supposedly, well, our unique selling point.


My Bubble & A Link-Up | Sheela Writes

So why aren’t more of us daring to be true to ourselves?

Breaking a few rules here and there.  Circumventing ridiculous stereotyping and having fun at the same time.  There has to be some middle ground between wearing what’s considered mainstream and commercially appealing, and what you like, and still lets you be you.  I like to think I’m working on that #goal


Love, Sheela

p/s photos by eve

I link up here.


  1. robjodiefilogomo says

    Man, you sure know how to bring up the philosophical points in life!
    My husband and I decided we like our little life…there’s no reason to worry about what everyone else has & does—we call ourselves ostriches!
    As for my blog—it’s hard when you’re Type A & goal oriented to not to want to be in the top echelon, right? But I do think the advantage of being older, is realizing (sometimes) that it’s more important to do what you like/what’s ethical/what’s works in your life! And I have certainly learned that you can not please everyone no matter what you do or how hard you try!
    Thus my #goal is to stay in good enough shape/balance so I can continue to wear heels to my grave (isn’t that a great goal? ha ha)

    • God, yeah. It’s SO hard to not want to zoom right to the pinnacle, and stay there, and lord it over. And yet, I quite appreciate this rock under which I live, for the most part. I like being out of the loop so that my “brand” is neither influenced by external factors. Because let’s face it, it’s so easy to be “tainted”, and that’s when you’re no longer certain where lines are drawn. Perimeters become blurred and it’s hard to tell when we begin/end, where that blogger we’ve been stalking begins. You know?

  2. Your posts always make me smile, not just your beauty and eye for fashion and individual take on style, but your words hit us right where we need it too! Love your voice!! Thanks for the link up reminder, I’m a little behind this week as we buried my beloved grandma yesterday. I hope you have a blissful weekend!!

    • Oh my gosh, Andrea, I am only just reading this. I’m sending you loads of hugs and love xoxo

  3. Well after reading your wonderfully written and thought provoking post I was disappointed to read comments like, “so cute!”

    LOL ah well…whatareyagonnado?

    I read what you write : )

    I hands down agree with you and was just writing comment on Samantha’s Fake Fabulous blog how it is one massive sea of vanilla out there.

    I stopped following all but one very popular blogger because they all look alike.

    Original, authentic writing and creative, unique outfits on women that don’t look like everyone else is much more interesting.

    Great post!


    • Ahh it is what it is, my friend 🙂 sometimes I wonder if we all ought to traverse down that vanilla path since so many appear to garner quite a bit of success adopting the cookie cutter approach. But I know, and this will sound melodramatic to some, I will not sleep easy at night if I did that xoxo

  4. I echo Suzanne. I enjoy reading your unique voice, Sheela. And checking out your always-interesting photos. It’s definitely often harder to be popular if you are unique. People are pack animals and usually the unique people hang out at the fringes. The herd will often only follow you to the periphery if the leader says it’s okay. Of course everyone makes up their own minds, but the term “influencer” is pretty clear in this regard.

    Thanks for this timely post. These thoughts have been going through my mind lately.

    • I think about this all the time, Mel. Whether I ought to stay true to me and earn a little on the side, be it money or recognition. Or if I ought to sell my soul and then be able to afford to blog full-time. It’s a struggle, of me versus me, and thus far, I’ve been able to make the decision which allows me to sleep at night 🙂

  5. Ummmm, I think I know who that friend is!! Wink wink.

    Sheela, sometimes I worry that I inundate you. I mean I wake up and text you and then when I go to bed I text you again. I text you more than I text my own sisters. I value your friendship, expertise, loyalty, consul, style, and sisterhood so much. Thanks for always being my cheerleader. You are such a good friend to me. You are basically super woman, or in other words, Queen She!!

    Speaking of flowers….I almost grabbed a few from a bouquet on our table to add to my photoshoot with my good friend Remota today, but then I was like, Nah, that’s not me! I wouldn’t stand there in pictures with a bouquet of flowers. Not to mention, I need that extra hand for Remota!! Haha!

    Love you Dear Sheela! Annie

    • You never ever inundate me, Annie, I look forward to our conversations. Always 🙂 hahaha!! No, you’re no bouquet lady either. Although, I confess, I can so see you with some exotic bloom in your hair xoxo

  6. This is a v complicated subject, but we’re all trapped in the culture we live in and there is something v human about wanting to fit in vs wanting to stand out. I suppose each of us need to figure out where we feel comfortable on the scale. But with the world sharing everything online it seems we are all becoming homogenous in terms of aesthetics.

  7. sequinist says

    You articulate in this post what I am always thinking on Instagram. I have just made it a policy to unfollow anyone who posts macarons, succulents, rose gold home accessories, and does the fold-legs pose on the white sheets (Who wears shoes on clean sheets?!) The whole concept of flat lays drives me bonkers as well, but as Suzanne said, whaddayagonnado.

    What draws me to you is your originality in a sea of me-too. Keep it up, lady! xxx

    • And yet there’s an entire app (just launched) dedicated to making money out of flat lays so there you have it, Lisa!! I too have been housekeeping my list of follows lately. They all look the same so if I remove 9 out of 10, I should be ok, I wager xoxo

  8. I too have read and taken in what your saying. Words and sentences that must be going round in all bloggers heads. Good to read someone brave enough to speak up. I dress quite classic , always have and that’s my choice. However I always admire someone like yourself to take style a bit further,and stand out in the crowd. Thank you for hosting Sheela x

    • You know something, Laurie? I’ve always admired those whose style veers on the side of classic. Tinged with a little envy as well, if I’m perfectly honest. Why, you ask? Well, because there are moments when I feel like walking on the classic side and yet, when I attempt it, I feel I look stupid 🙂 so let’s just say it’s a case of I admire you, and I will live vicariously through you 🙂 xoxo

  9. andreaswellnessnotes says

    I really enjoy reading blogs and looking at IG accounts that are “different.” In fact, I follow very few “big,” “commercial” accounts as I don’t feel they add much as they are all so similar… I started reading more style blogs and followed more style IG accounts (interesting ones!) last year, and one nice thing has been that my own style keeps evolving and I feel I’m becoming “less boring,” yet I’m still me.

    I always enjoy reading your posts, Sheela!

    Andrea’s Wellness Notes

    • Me too, Andrea. Like everyone else, I love a good aesthetic but I’m particularly drawn to those whose aesthetics don’t fall within any easily defined category. That which intrigues me 🙂 xoxo

  10. You OWN that goal, Sheela!
    I absolutely love what you’ve written here. And I agree with you: being too connected and seeing what everyone else is doing definitely influences your own personality. How could it not? We are shaped by our surroundings, by what we see, read, hear and live. In that regard, NOT being too wrapped up in what’s trending is a good thing. Being inspired by different sources (books, travels, maybe your grandma’s stories), or spending some quality time alone just with yourself, may do wonders for our individuality.

    • I couldn’t agree with you more, Miriam. I’m so wary of being too plugged-in, you know, and then where does one draw the line between being inspired by and outright copying?? I’ve strayed a smidge since this post though in that I fear my gadgets and I have become joined at the hip. I need to instigate a tech-free zone, again, into my life. If only to reconnect with the real world. See what I did there GRIN xoxo

  11. Standing Ovation. This is real talk right here. When talking to the few blogger friends I have (no offense but I am glad there are just a few hence this post) they will say have you seen so and so’s blog. I always say no. I know a few big names but its just because I so happen to see them on Instagram. They all look the same. I have to look them up to see who they are. Everything is so mundane sometimes. It’s hard to be different. I like lots of things that other bloggers like but then when I post something I feel like it’s the same. It is a balance. That is why I write. Fashion is so fun, don’t get me wrong but I don’t want to be same same. It takes more time and work to write and pour my thoughts down than to pose with a handbag slung on my arm. How much are we learning and how much are we helping others?

    • I hear you and I agree. Wholeheartedly. And that’s why I simply refuse to write a post revolving around what I wear. There’s absolutely nothing wrong with those who pose with bag (or coffee or ice cream or flowers) but that’s not what I choose. I much prefer to take the road less travelled because it’s so much more fun, charting new territory 🙂

  12. I cannot keep up with all the blog posts of blogging friends like you as it is. So any other things I should know… please spare me. I don’t have the time. I have a real life too, with real friends. Who make me laugh. That is important. Name dropping is not and keeping up with the Jones’… never.
    PS cute shoes, I especially like that mouth on the soles. And that clutch can be sent to Holland too haha

    • Hahaha those lips are everything 🙂 I didn’t realise they were there until we took these photos. Clueless Sheela xoxo

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