Mother of invention.
So sayeth Plato.
So too sayeth many a person in the public eye, apparently. I’ve been giving this a fair amount of thought lately. Contemplating on how the marketing wheels of the world churn on, never pausing let alone ceasing, and the downstream effect that has on those who are constantly seen. Who make it their jobs to be seen. And the importance (read: value) of constantly revamping oneself. What’s that clichéd term again? To look fresh and relevant.
For the purposes of this post, I’ll be focusing on my peers. Bloggers. Content Editors. Style/Digital Influencers. Whatever the current trending phrase may be. I’ll be honest. I can’t quite keep up these days (take that with a grain of salt, Sheela asks, with an impish grin).
There are those who regularly change things up, albeit on a more modest scale, such as Neela and Keiko. A snip here, a highlight there every few months. Then, we have those who plunge knee-deep into massive changes. Such as Jane, Sophia and Kirsten.
And we have those of us who address the need for personal revamping with, shall we say, a lighter hand. Styling our hair in as many ways as possible. Letting our make-up do the talking. Creating different vibes through the use of not just garments but also props, and locations.
By “us“, I mean myself. By “us“, I mean most of us.
The fact that men appear to not be fazed by (nor subjected to) public expectations in this matter, is not lost on me. Neither is the question of whether this is indeed societal or self-inflicted.
Aside from lightening my hair and purchasing spiffy shades (Poshmark is a haven for this), I really haven’t done much to
change tweak revamp my image since blogging on a regular basis. Does that mean an image facelift is greatly overdue? What constitutes an acceptable (or perceived) time frame? And who’s to say it’s needed? Which law book mandated this? Can you sense I’m bristling with indignation?
Yet, I understand the rationale behind overhauling one’s image.
In a world ruled by money, the harsh truth is that originality doesn’t (always) matter. Brands aren’t necessarily piqued by creativity or artistry. Nor by talent. I’m not saying individuality won’t ever be appreciated. Neither am I preaching that being different precludes you from possible mainstream success. What I’m saying is that the industry, particularly fashion and beauty, doesn’t care who you are unless it can profit from what you have to offer as a blogger. Regardless of how amazing you look. Or how awful you actually are in person.
IT'S NOT EVIL. IT'S JUST BUSINESS.
As with any other business, even the greatest products aren’t in a position to sell themselves. It’s the image (or perception of the brand) that entices people to buy. Image is, and always will be, more important than the actual item for sale. Image is everything.
Believe you me, I completely get it that it’s not always about fame or fortune (although it would be heavenly to have a bit of both, don’t lie now). I also get it that many bloggers have zero interest in going commercial That said, I do believe that the vast majority of us want, at the very least, to gain exposure. Even if it’s not for profits.
Exposure isn’t free though. You have to earn it. Disclaimer – I don’t mean that you can’t earn it with being completely you (and by this, I specifically mean physical traits). If you have the whole package, your chances improve vastly. Let’s be clear. Image revamping doesn’t mean changing who you are or what you stand for. You don’t need to box yourself into some subculture just to fit in.
Image is about consistency and an unwavering commitment to a specific vibe, look and feel. It’s about creating a persona companies can stand behind because they know you’re in it for more than the money or gifts. You genuinely believe in what they have to offer. They feel they can trust you. And sometimes, to get to that stage, a few tweaks here and there are needed. Now that, I can buy into.
Now, let’s talk about Project Sister Act. Isn’t it a little early, you ask? Why yes, you’re right but there’s a really fabulous reason for that. It’s my birthday month, May is. And because of that, Project Sister Act will happen twice this month. Today marks the first part, we’re debunking the myth on how stripes ought to be worn. The second, on the 27th (my actual birth day!!), will be a feisty feature on animal prints.
Naomi (finite 1)
Christianne (simply christianne)
Sheela (sheela writes)
Laurie (vanity and me)
These women. This group of women. I have so much admiration and respect for each one of them. And I really do hope you’ll visit their blogs as well. They are all so beautifully different yet wonderfully similar in their drive. Commitment. And passion.
And me. You know me. Perhaps all too well 🙂
Meaning you also know I’ll be ending this post with my Friday Link-Up, and a heartfelt invite for you to come join. A party isn’t all that fun unless there are loads of people.
p/s photos by Sofia Touassa
I link up here.