There’s a science to colour.
An entire theory based on colour.
As we’d all agree, design and art are two of the most subjective fields in the world. What’s sauce for the goose is, very often, not necessarily sauce for the gander. The same rule applies to colour. Perhaps even more so. What evokes one reaction in one person may trigger a completely disparate reaction in someone else. Be it due to personal preferences, situational circumstance, or, even cultural. Needless to say the science of colour is, well, a science in itself.
AN ENTIRE THEORY OF COLOUR
There’s also how colour affects us from a psychological perspective and, given the effort with which marketeers continuously try to outdo each other (all in the name of expanding bottomlines), it may very well be the most known of all principles pertaining to colour theory. Indeed, studying how colours impact people, either singularly or collectively, is something certain individuals build their careers on. Many in the industry (correctly) perceive colour as an integral component of branding/sales/marketing as it can influence consumers’ emotions and perceptions of goods and services.
Did you know warm colours attract spontaneous purchases?
And whilst red makes a woman more desirable, it does nothing for a man?
And there’s more to it. Loads more.
Something as rudimentary as changing the exact hue or saturation of a colour can bring about a whole world of difference in terms of the emotions it induces. Which side of the globe you hail from also changes things. For instance, in the US, mothers are gifted bouquets of white carnations. In Asia, those blossoms are primarily reserved for funerals. Clearly, something that’s happy and uplifting in one country can be depressing in another, and awareness of such cultural deviations can go a long way towards circumventing misunderstandings.
When it comes to their preferred colour, Blue is the top choice for 35% of Americans, followed by Green (16%) then Purple (10%) and, finally, Red (9%). Those last two colours came as a bit of shock for me but then again, Houston is a somewhat different playground. Many use colour to blend in, not stand out, and that’s why I rarely see Purple nor Red being worn. Varying shades of Beige abound.
YES, IT'S AS BLAND AS IT SOUNDS
On a personal level, which colours speak to you most? And, just for fun, what’s your personality colour? Here are some tests I discovered on the web, and tried out. This was eerily accurate, I wasn’t ready to confront myself. And this one here was fun. Here’s an entire line-up of different quizzes. My personal fave. And another based on personal traits. Do let me know what your results were. I’ll be sharing mine on Wednesday.
And now, my friends, welcome to the second of a tri-part project between Jodie and her ladies, Eve, and myself. Today, we focused on upping the Black + White ante by infusing our outfits with a dose of colour. Any colour of our choosing. Evidently, some of us (unwittingly and unknowingly) matched and co-ordinated. Heh.
Eve, Teens (the world according to eve)
So many brilliant nuances to this outfit. From those flirty fringes of her tie-dye top to the gothic skull studs on her wedge heels, all the way to that unexpected pop of coral around her neck, Eve is looking fine, footloose and fancy free.
Sheela, 40s (sheela writes)
That ombre effect towards the cuffs is what saves these pants from being called scrubs GRIN it was one of those last minute outfits which, somehow, worked out. Ish. I must say I do like how B&W are represented in my accessories as well.
Jodie, 50s (jodie’s touch of style)
I’ve loved the addition of Yellow to a B&W outfit ever since I first saw it on a Bratz character in 2005, and I love it even more seeing those colours on a real life “doll”. Doesn’t Jodie look sooo pretty? With bow bracelet and lace flats to boot?
Nancy, 60s (jodie’s touch of style)
Despite the stereotypical graphic aspect of Black and White, Nancy’s look is anything but harsh. In fact, it exudes a delicate, soft, oh so feminine vibe that’s immensely appealing. Can you tell I love me a good paradox?
Charlotte, 70s (jodie’s touch of style)
Charlotte has such a deft hand when it comes to wearing lace. And she’s certainly no insipid wallflower here with shots of electric blue and the palest of mustard yellow pumps. We could all learn a thing or two from her when it comes to embracing colour.
Come Wednesday, the concluding part of this project will feature an interview and thoughts on the colours Black as well as White. I’d love for you to come visit then.
Which colour do you pair with black and white?
p/s my photos by Sofia Touassa
I link up here.