What does glam mean?
An over-the-top outfit perhaps?
Is it wearing sufficient make-up to rival that of a Kardashian? Or some really well made undergarments that support, lift, and defy gravity? I mean, really, what constitutes glam? Looking all dolled up? Or does it begin with feeling like you’re a million bucks?
HAVE WE COME TO ASSOCIATE GLAMOUR WITH A PARTICULAR STYLE?
As versus, you know, the impression of attraction (or fascination) that a carefully orchestrated appearance creates? It could be a luxurious facade. Or one exuding elegance. Carefully orchestrated, with much thought and deliberation, to appear completely and utterly effortless. Contrived nonchalance, if you like, carved to make an impression appear better than it actually is.
I would argue that it is both.
Both the clothes we put on our bodies as well as how we feel. The sequence of which comes first is, however, fluid. Sometimes it’s a particular outfit which makes us stand a little taller, shoulders back, chest out. Other times, there’s an extra pep in our step, in the way we toss our hair back, and choose the brightest, boldest shade of lipstick in our arsenal. Yes?
I would also argue that the magic of glamour stretches far and beyond the stereotypical spheres of fashion, or of lifestyle, or even film. That the hand of glam influences what we buy, where we choose to live, the sort of careers we pursue, the people we choose to associate with (all that birds of a feather thing is really real, I tell ya), and many other decisions that come our way throughout the day.
And, for the most part, the vast majority of us do not even realise how pivotal a role “glam” (or “glamour”) plays in that decision-making process.
Suffice to say glamour is firmly entrenched as one, if not the most, powerful forms of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.
Astounding, isn’t it? The importance of this itty bitty four letter word.
G L A M
Astounding but oh so true.
To clarify, there is a distinct difference between glamour and glitz too. All that glitters isn’t necessarily golden by default, a concept I struggled with over the years, and have only just to terms with recently. Glamour can be savoured in small yet nonetheless heady doses, as it can well also be experienced under far more expansive circumstances.
From where I’m standing, “glamour” is that pleasurable pang of desire. A distinctive sensation of projection and yearning, which is not to be confused with envy or jealousy, or to put it bluntly, to covet thy neighbour’s goods.
A sensation which I deployed to full use in fashioning the outfit before you. I asked myself what would I want to see on another woman that would make (a) my eyes really pop out of my head; (b) me want to tear the clothes off her back; and (c) me long to be her. I’m being completely honest and serious here. And this is what I came up with.
So, I suppose, you could theorise that today, you’ve come face-to-face with my alter ego. The confident, bold, empowered, glam side of Sheela. The one who’s got her shit together all the time (or at least appears to have her shit all together), and takes on the world, one feminist, glamorous stride at a time.
Say hi. And welcome to the October edition of Project Sister Act and five visual stories of how we (women spanning teens, 20s, 30s, 40s, and 50s) thumb up our noses at societal expectations when it comes to the clothes we wear. This month, we are trumpeting novel (and unexpected) compositions of colour, texture and print, all in the name of Avant Garde (full credit goes to Eve for coming up with the theme). Come see.
How positively gorgeous does Eve look? Like a modern day witch. Dramatic and striking, with pops of colour on lips, eyes and boots. I love her interpretation of the theme, and you really ought to go check out her Instagram feed (@phinayi) for a video showing how dreamy this outfit moves in the wind.
Chasmine (the glamazon universe)
I must say that this is the most unexpected take on this month’s theme. So perfectly laidback and breezy with super cool details to up the ante. From those pointy toed boots to the shoulder epaulets of her coat, Chasmine looks the epitome of the millenial avant garde. And can we highlight that amazing hair????
Joi (in my joi)
Love love Joi’s interpretation. I told her it reminded me of Lil Eddie meets Riri right there. Do you see it? I think the fur collar and those kicks play a huge role in that vibe, yes, but it’s mostly her cool personality. Those blue nails. That bright fuchsia on clutch and lips. It all comes together.
Me (sheela writes)
That’s me, in my thrifted clothing glory, a real-life case study of not needing to spend a million bucks to look like a million bucks.
Jacqueline (petite silver vixen)
I’m in love with this. Jacqueline looks STUNNING and not in the slightest bit costumey which is so hard to pull off when attempting anything remotely steampunk. I mean, how brilliant is she, navigating three different prints. This is my absolute fave outfit in quite possibly the entire history of Project Sister Act.
And that, my friends, is Project Sister Act for October 2016. Truth be told, I struggled with my own outfit in the beginning (in fact, this was my second attempt) but I feel it went decently. My heartfelt thanks go to each and every single woman in this line-up. You are (so very) loved.
Don’t forget to link up.
Finally made the transition to AV and am now on YouTube as well as Snapchat (sheela.goh), would adore your support through subscribing to my channel/adding my snaps.
p/s my photos are by Sofia Touassa
I link up here.