My New York Moment(s)

New York, New York.

There’s something about you.


So at the time of writing, I’ve been home from New York Fashion Week for precisely slightly over a week.  I spent survived 6 days in the city during one of its most crazy times.  New York Fashion Week.  Ahhh.  What an experience.  There was the good, the not so good, and the downright ugly.  When things were good, they were very good.  The not so good wasn’t too detrimental, nothing a bruised ego couldn’t recover from.  But when they were ugly, they were really ugly which, thankfully, were few and far between.


Over the next few weeks, I’ll be sharing all my New York Fashion Week tales with you.  Hopefully they won’t bore you too much, and yes, expect a gallery of those mandatory “what I wore to NYFW” photos, whilst regaling how I speed-changed my way in between shows!!!


But today is not about that.

Today, we’re talking about Project Sister Act.  You know, that monthly gig wherein five to six of us women come together in the name of style.  Standing united in showcasing that style knows no age boundary.  That style is indeed an expression of one’s personality, no matter if one’s a product of the 70s or 90s.  And that the one same motif can be stylish on any and every woman, regardless of the year she was born.

Over the past 12 months (yes, Project Sister Act turned one this month, woohoo), I’ve been SO privileged to share the stage with some incredibly spectacular women as we presented our individual interpretations of themes running the gamut from sequins and sneakers; flower power; simple white tee; the maxi dress; and, one of my faves, the uber cool avant garde theme.


I must admit.  I’ve been stumped a few times here and there.  For instance the sequins and sneakers outfit.  Wow.

That. Was. Really. Hard.

Equally challenging was when we undertook the “cold shoulder” trend.  Oy.  And let’s not even start dissecting that time when I (madly) chose the 70s as the theme.  I honestly do not know what I was thinking.

There was also that time when I oh so ambitiously planned for two Project Sister Act posts within the one same month.  My birthday month.


The first installment featured stripes.  Stripety stripes.

And the second?  Growl power.

I’m well aware this post borders on the nostalgic.  It has been a full 12 months since Project Sister Act was born, and I truly do feel very passionate about what it stands for.  Many of us, throughout our lives, have been told to look a certain way, dress in a specific fashion, and behave in a manner that is “becoming of our age“, whatever the hell that means.  Whilst it’s very true that common courtesy and respect towards our fellow human beings takes precedence, everything else is fair game.  We dress for us.  We put ourselves together to look the way we choose to, not as dictated by (irony of ironies) some blogger or influencer or editor.  No one tells us how to behave and, worse, to act our age because, you know, when you hit a specific number, you’re apparently expected to sit in a corner, waiting to wither and die.



Yes, I (clearly) feel very strongly about this topic, and that will never change.  I hope you share my sentiment, friend, so together, we can focus our energy, our determination, our zeal, on living a full life.  A life overflowing with people we love, doing the things we love, and most definitely not a life in which we do things merely because they’re “expected” of us.

That’s not living. 

That’s existing.

Welcome to Project Sister Act for February 2017.  It was only fitting that this month’s theme be Red.  Come, meet four amazing women (plus myself) and tell me what you think of our outfits.

Eve, Teens (the world according to eve)

The World According To Eve

I just can’t.

Roxanne, 20s (glass of glam)

Glass Of Glam

Everything about Roxanne’s outfit screams plush and rich, albeit the focal point is a darling button-down shirtdress.  A perfect example of how accents can utterly bring one’s outfit to an entirely new level.  So much in love with her coat.  Really, really.

Ashley, 30s (le stylo rouge)

Le Stylo Rouge

I’m simply fascinated with how Ashley has taken the seemingly opulent theme of “red” and made it hers.  Signature plaid shirt, with signature jeans.  Perfectly modern and fresh.  A hybrid of tomboy chic meets girl-next-door.  And do you spy those fishnets?  I heart.

Sheela, 40s (sheela writes)


This red lace dress is one of the prettiest pieces I’ve ever worn.  A little too dainty but I feel that jacket does quite well in saucing things up a smidge.  As you can tell from the hair, it was an immensely blustery day out, so much so that I had not one but several narrow escapes from doing a Mary Poppins.

Cherie, 50s (style nudge)

Style Nudge

I don’t know if I’ve ever told her this but I’ve always thought of Cherie as being one classy dame.  And can you blame me?  Just look at her.  She looks like a million bucks and I mean that quite literally.  The coat is heavenly.  The pants have so much movement, I die.  And her bag.  Oh oh oh, my heart.

Do join in the Link-Up?

It would mean ever so much to me.


Love, Sheela

Finally made the transition to AV and am now on YouTube as well as Snapchat (sheela.goh), would adore your support through subscribing to my channel/adding my snaps. 

Pretty please?

p/s my photos are by Sofia Touassa

I link up here.


15 Replies to “My New York Moment(s)”

  1. I am looking forward to see more of your NYFW adventure! I cant imagine how it must feel to be there. It sounds like heaven to me. Eve looks stunning in that dress, of course you all look stunning, very beautiful! Congretulations on the one year celebrating of The Sister Project🎉🎊🎁🎀🎈


  2. I love the whole idea of your Project Sister Act, and I was thrilled when you asked me to be a part of it. Thank you. And, RED, is one of my favorite colors to wear. It just puts the extra in extraordinary! BTW, your daughter is gorgeous and a chip off the old block – very cool and stylish. Love her dress and yours!



  3. I can’t wait to hear about NY week, Sheela. I’ll know you’ll tell the real truth and what it’s really like (not that I don’t appreciate sugar coating at times, but….)
    I applaud you for this Sister Act….because a certain age shouldn’t be a deterrent for anything, whether that is style, knowledge or fun!


  4. Another fabulous month for Project Sister Act. I really like the theme of red ans seeing each interpretation. Your dress is positively stunning and you know I enjoyed your choice of jacket. Looking so forward to hearing your tales of fashion week!


  5. This post is filled with so much goodness, both in your writing, in your delicious outfit full of edge, feminine appeal and zest and with all the other gorgeous outfits from fashionistas of all ages. You come up with the best themes for Project Sister Act and I cannot wait to be part of another one of those if you will have me. Your daughter’s outfit and Cherie’s are my favorite but I also love Ashley’s.

    And my friend, though this focus is red – the color I wore the most all this month – I cannot help but fall in love with all the floral elements in your outfit: floral on the lace of that stunning gown. floral embroidery on your biker jacket and the stupendous platform booties.

    Congratulations on one year of Project Sister Act – it has been with so much inspiration all year long! You are a fashion genius.

    P.S. Cannot wait to read and see all your other outfits from NYFW and about what happened/what you did there.

    Enjoy the weekend!! ❤ Ada.


  6. Congrats on the one year anniversary of Project Sister Act. How fun to look back!

    I love the theme of red and how each one of you interpreted it so differently. Each outfit is fantastic. But I really, really, really want Cheri’s coat! And I need to pair red and yellow soon!

    Looking forward to your NYFW recaps!

    Thanks for the link up & have a great weekend!

    Andrea’s Wellness Notes


  7. WOW! What a fabulous dress! You look amazing and the details on this dress are so beautiful! Your shoes are stunning and so unique! Just fabulous. Love your take on this project! 40 Looks so fabulous!

    Edwige |


  8. Lucky you going to NYC during fashion week!

    Oh wow…don’t you and your daughter look STUNNING???

    Must add that Cherie always has some amazing vintage style.



  9. Just wow. So much “wow-ness” in one post! That red lace dress is positively delicious, especially paired with that jacket you know that I covet. And your daughter? I have no words for that kind of awesome. I can’t wait to read about all of your adventures in the big city…


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