Day: 16 May, 2018

What’s In A Name

Truly, I ask you. What’s in a name these days?   Cosmetic brands have been concocting all sorts of names for their lippies since the longest time ever. And it makes sense too given how saturated the landscape has become. Everyone appears to be releasing make-up lines from established players kicking out new collections, to names you’d typically associate with garments, not beauty, looking to cash in on a woman’s (neverending) pursuit of that perfect pout. It’s practically a new lippie a day. Actually, more. From a business perspective, it makes perfect sense. I’m as commitment phobic as the next woman when it comes to beauty purchases. Afterall, how many nude shades can one wear at any given time? And you can’t really be walking out of the house with smokey eyes every day because, you know, we crave variety. As such, most of us are hesitant to commit to palettes of colour but think nothing of forking out anything from $5 to $50 for what promises to prime and plump, and take us from …