the work stuff
A native of Sarawak (in East Malaysia), Sheela has been conceptualising Public Relations Roadmaps for over to 20 years. Her primary strength lies in identifying a client’s core brand message; interpreting; expanding; and executing said message into a strategic, effective and sustainable brand enhancement (or reinforcement) programme, designed to garner an optimal market leadership position.
Infinitely details-oriented coupled with an inner drive to succeed, Sheela has a proven track record in achieving (and sustaining) top-of-mind awareness for clients across a broad spectrum of industries.
the fun stuff
When not poring obsessively over her work, Sheela avidly seeks out antique books to add to her ever expanding trove. She’s particularly fond of those featuring the exquisite works of Edmund Dulac; Kay Nielsen; Virginia Sterrett; and Warwick Goble. Needless to say, a bookworm she truly is, with a penchant for the genres of fantasy, true crime and mystery.
On a personal level, Sheela has been writing since the age of 7 and has won numerous state as well as nationwide awards for literary achievements. She is immensely thrilled to have had several of her written works immortalised in print, albeit on an exceedingly modest scale.
In her off-hours, Sheela writes for and curates a personal blog (sheelagoh.com) which touches on female empowerment, self-love, and debunking societal expectations, to bring out the best version of you via style, beauty and wellness.
Sheela holds a Masters in Journalism and a BA in Mass Communications. She has also spoken at many workshops and conferences across South East Asia, touching on a multitude of topics pertaining to product positioning, talking to the media, and the importance of storytelling in creating brand equity.