this is me

the work stuff

A native of Sarawak (in East Malaysia), Sheela has been conceptualising Public Relations Roadmaps for over to 20 years. Her primary strength lies in identifying a client’s core brand message; interpreting; expanding; and executing said message into a strategic, effective and sustainable brand enhancement (or reinforcement) programme, designed to garner an optimal market leadership position.

Infinitely details-oriented coupled with an inner drive to succeed, Sheela has a proven track record in achieving (and sustaining) top-of-mind awareness for clients across a broad spectrum of industries.

Since 2012, she’s held the position of Director of Communications at a global Managed Security Services Provider (MSSP), wherein her portfolio covers all aspects of communications, marketing and branding for managed cybersecurity solutions.

the fun stuff

When not poring obsessively over her work, Sheela avidly seeks out antique books to add to her ever expanding trove. She’s particularly fond of those featuring the exquisite works of Edmund Dulac; Kay Nielsen; Virginia Sterrett; and Warwick Goble. Needless to say, a bookworm she truly is, with a penchant for the genres of fantasy, true crime and mystery.

On a personal level, Sheela has been writing since the age of 7 and has won numerous state as well as nationwide awards for literary achievements.  She is immensely thrilled to have had several of her written works immortalised in print, albeit on an exceedingly modest scale.

In her off-hours, Sheela writes for and curates a personal blog (yup, this one here, baybee) which leverages on style, beauty and wellness to propagate female empowerment and self-love.  All in the name of unearthing the best version of oneself.

She is a ginormous advocate of the “no such thing as style rules” movement, and perpetually campaigns to debunk societal perceptions of how women “ought” to be dressed (as clearly evidenced from starting Project Sister Act in February 2015 and then creating a collaborative monthly endeavour called The Fab 40s a month later in March 2015).

When it comes to personal style, Sheela considers herself a maximalist (a category especially coined for her by the amazing Catherine), and will try anything at least once.

the paperchase

Sheela holds a Masters in Journalism and a BA in Mass Communications.  She has also spoken at many workshops and conferences across South East Asia, touching on a multitude of topics pertaining to product positioning, conversing with the media, and the importance of storytelling in creating brand equity.


  1. Pingback: Blogger Appreciation: The Gift You Can't Regift | NARCISSISTA.ME

  2. Dearest Narcissista ~ That is the most lovely thing anyone’s said to me. The sheer fact you get it, that this isn’t your typical nubile blog, is brilliant, and that you appreciate my humour with the cast makes me smile 🙂 thank you so very much. Happy Christmas xo Sheela xo


    • Thank you SO much, darlingest 🙂 Happy 2013 to you too. May the next 365 days see many more wondrous moments for us all xoxo


  3. Debra says

    From one Sarawakian to another in the WWW, I’m glad I found your blog. I enjoyed reading your blogs 🙂


    • Thanks very much, Debra. I have to say that I owe whomever invented the blog, a ginormous pat on the back. It’s such an amazing outlet to use in expressing oneself.

      xo Sheela xo


  4. theenglishauthoress says

    Written from the heart and how very inspiring. This is what life is all about. It’s wonderful that you are doing what you love x


  5. mtsedwards says

    You write AND you’re gorgeous to boot?! Forget my being your style hero – you’re just my all-around hero!

    I’m currently trying to juggle my style blogging schedule with my work in progress, which is a 300+ page behemoth and is in no way even close to being complete. Good thing the fantasy genre likes ’em long, eh?


  6. I got into blogging for a very similar reason. I’ve always enjoyed writing too and went to college to study journalism. However since graduation six years ago, I decided to work in the non-profit world. While I love that, I needed an outlet. Blogging is perfect because you are your own boss. I love it!



  7. I’m having a blast digging back through your archives and reading your old posts. I love your style, lady. xx


  8. I thoroughly enjoyed the several posts I browsed through and will definitely keep track of your future posts through Pinterest. I liked your irreverant tone and “what happened to individuality” attitude. Sounds like you deal with quite a bit of pain and medications on a daily basis as I do. My best wishes with all that. Hey, once I got on the correct dosage for my thyroid, I lost about 30 lbs. The pain meds still keep me about 30 lbs over my ideal weight, but it’s better than it was.
    Yes, you can work flowers into your outfit on a clutch. Or you can use a piece of jewelry. Or a pair of shoes. Do it any way it feels best to you. I won’t send you to my blog for that post of how to do flowers. I think you can figure it out for yourself! You obviously have an excellent mind. I wish you good luck with your writing. I wish I had “stories” in my head; I would love to write.
    Judi at Blue Cat Review


  9. Very timely for me to read your blog. Thanks for your thoughts. It is awesome to hear and inspiring to read. Are we waiting for news about blockbuster book sales and film rights and retweets by Reece Witherspoon? I am so excited for you!!


  10. Victoria says


    My name is Victoria and I’m working with Twirl Dress Boutique, a dress store, located in Utah ( We are focusing only on modest yet stylish clothes for absolutely different occasions.

    We would like very much to place an article with a dofollow link on your website –, about modest clothing, i think it might be interesting theme for your lovely readers, or we’d be happy if you could suggest us something that’ll do better for your audience.

    Would it be possible?

    We’ll look forward for your reply.
    Thank you very much and have a great day!

    Kind Regards,


  11. Elle says

    What a wonderfully compelling person you are! And how much you have achieved! I am inspired. You remind me of my daughter and bit, and a younger version of me.
    I am so glad your work has been published and you have that satisfaction of knowing that your thoughts will be immortalized. That is a wonderful,reinforcing thing. I am trying to visualize a seven year old you with a Bic pen and spiral notebook, writing her heart out.
    xx, Elle


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