the work stuff
A native of Sarawak (in East Malaysia), Sheela has been conceptualising Public Relations Roadmaps for over to 20 years. Her primary strength lies in identifying a client’s core brand message; interpreting; expanding; and executing said message into a strategic, effective and sustainable brand enhancement (or reinforcement) programme, designed to garner an optimal market leadership position.
Infinitely details-oriented coupled with an inner drive to succeed, Sheela has a proven track record in achieving (and sustaining) top-of-mind awareness for clients across a broad spectrum of industries.
Since 2012, she’s held the position of Director of Communications at a global Managed Security Services Provider (MSSP), wherein her portfolio covers all aspects of communications, marketing and branding for managed cybersecurity solutions.
the fun stuff
When not poring obsessively over her work, Sheela avidly seeks out antique books to add to her ever expanding trove. She’s particularly fond of those featuring the exquisite works of Edmund Dulac; Kay Nielsen; Virginia Sterrett; and Warwick Goble. Needless to say, a bookworm she truly is, with a penchant for the genres of fantasy, true crime and mystery.
On a personal level, Sheela has been writing since the age of 7 and has won numerous state as well as nationwide awards for literary achievements. She is immensely thrilled to have had several of her written works immortalised in print, albeit on an exceedingly modest scale.
In her off-hours, Sheela writes for and curates a personal blog (yup, this one here, baybee) which leverages on style, beauty and wellness to propagate female empowerment and self-love. All in the name of unearthing the best version of oneself.
She is a ginormous advocate of the “no such thing as style rules” movement, and perpetually campaigns to debunk societal perceptions of how women “ought” to be dressed (as clearly evidenced from starting Project Sister Act in February 2015 and then creating a collaborative monthly endeavour called The Fab 40s a month later in March 2015).
When it comes to personal style, Sheela considers herself a maximalist (a category especially coined for her by the amazing Catherine), and will try anything at least once.
Sheela holds a Masters in Journalism and a BA in Mass Communications. She has also spoken at many workshops and conferences across South East Asia, touching on a multitude of topics pertaining to product positioning, conversing with the media, and the importance of storytelling in creating brand equity.