All posts tagged: posting

Posting Frequently: When Does It Turn Into Spam?

Digital marketeers, (so-called) social media gurus, bloggers, corporations, and sundry, have all struggled with this quandry. What is the ideal posting frequency to keep your audience engaged, interested, and when does it veer from that to, well, spamming? As I write this, I realise I’ve made an unconscious decision to post no more than once a day. In fact, I pace myself (with calendar in tow) to avoid that little click of the mouse all bloggers fear, unfollow. Yet I see the likes of London Beauty Queen and A Cup Of Jo often posting twice a day, sometimes even thrice, and they’re wildly successful (A Cup Of Jo has over 43k followers on FaceBook alone, London Beauty Queen 32k on Twitter). The multi-post-a-day approach appears to be working for them/their brand. That said, every brand clearly has its own agenda and objectives, with an accompanying strategy towards achieving them. It is this very diversity which keeps us all continuously confused. On one hand, you have those posting no more than twice a week, pulling in …

How To Write A Good Blog Post

Content is king. We know that. Finding your unique voice is everything. We know that too. We also know about killer headlines, good pictures, writing in the same manner as we speak (or close thereto) and the usefulness of what we’re putting out there. But how exactly do we achieve that? What constitutes a good blog post? With less than 90 posts under my belt since I began blogging in earnest last September, I’m certainly not claiming to be an expert on the topic but I do know why I keep going back to the same group of blogs and why I couldn’t be fussed with some, regardless of how popular they may be. Headline + Content + Visuals + Relevance. It’s all about the Fab Four. A headline to grab my attention. Content to keep me reading until the very end. Visuals to emphasise a point. And, this is by far the most important, how relevant is the information I’m about to absorb, how can I use it to better myself. The following is …